Anti-globalisation guru John Zerzan considers the advertising spot the most powerful weapon of communication humankind has ever invented. In thirty seconds, the receiver of any given message is reduced into a docile consumption slave, one who must believe that buying things is soul-saving. Zerzan proposes that the destruction of fast-food restaurants and chain stores is only a reaction to violence: ‘We are terrorised into being consumers’.
**This is part 1 of 10. To watch parts 2-10, use YouTube's navigation.
zdroj: http://www.filmsforaction.org/film/?Film=345&Title=Surplus_-_Terrorized_into_Being_Consumers
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